John Hobson, Born 1909
Founder of an advertising agency
John Hobson was educated at Rugby School and at King’s College, Cambridge, where he obtained a double first in classics. He entered the advertising industry, and in 1955 formed his own practice, John Hobson & Partners. It was a breakaway from Colman Prentis & Varley, and gained a powerful reputation in London circles for founder John Hobson's erudite and intellectual approach to advertising theory. John Metcalf joined the company as managing director in 1958, at which point the agency became Hobson & Metcalf, and two years later in 1960 it was acquired by US agency Ted Bates, becoming Hobson Bates & Partners until it adopted the Ted Bates name during the late 1970s. Hobson wrote in 1968 his book Selection of Advertising Media. It was well regarded in the industry, and ran into five editions.
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